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Who we are

The Future Kind Collective exists to build a world that is kinder, fairer and more creative, where all people have the opportunity to do great things.

Our vision is to build people-centric companies that are diverse and inclusive, where wellbeing is respected and protected. We will work with bold, like-minded businesses to equip them with the skills they need to unlock their power and grow their impact.
 

Our mission is to prove that by putting people and purpose first, you can create businesses that are more profitable, impactful and equitable. 

 

We believe that the consultancy model is broken. It’s all profits, hierarchy, secrecy and burnout. The way we build businesses needs to change and The Future Kind Collective is here to lead the way.

Values

Values

Kindness

Integrity

Fun

Inclusivity

Learning

Self-worth

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We’re a team,

not a [something]

Nat started her career in banking while Alicia started hers in the art world - it’s safe to say that we couldn’t have been further apart. 

 

We met when Alicia joined the same design company as Nat in 2018, where we were fortunate enough to work together on strategic projects focused on service design, culture change and ways of working. 

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During this time, and over many coffees and wines, we realised that there were patterns emerging in the needs of our clients and that we were spookily aligned in our drive to create positive change. 

We bonded over our shared values, focused on inspiring and empowering people, supporting our communities and creating futures that will truly leave the world in a better place. 

 

We both felt that traditional consulting didn’t allow for us to pursue this due to the common tendency towards prioritising profit over people, and we wanted to flip that dynamic which led us to start dreaming of a new way of consulting in 2019. 

 

The Future Kind Collective was born.

Meet Alicia

After starting out in the art world, Alicia applied her creative thinking to the marketing, design and strategies of SMEs and start-ups. 

 

Throughout her career, Alicia has worked closely with business founders and has been instrumental in the successful launch of products and services to international markets. She has led the gap   development of government programmes that embed design-thinking capabilities in gap    organisations, helping them to grow their impact through better understanding their consumers and establishing customer-centric cultures. 

 

Alicia has led projects with Design Council UK, New Zealand Trade and Enterprise, BP, The Spectator, ITV, NHS, and Pizza Hut Digital Ventures.  

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Meet Nat

Nat’s passion for design emerged when she moved into digital strategy at The Royal Bank of Scotland, where she had the opportunity to practice and apply design thinking to the creating a new payments strategy and, later, the strategic development of the NatWest mobile banking app. 

 

In 2016, Nat joined a new design consultancy called SPARCK as their third employee, shortly after it had launched. During her time there, Nat was influential in shaping and growing the company into a mature organisation, most notably by building a high performing, innovative and inclusive culture. Nat enabled SPARCK to take their culture from words into action, by developing the rituals and systems needed to embed their values into their everyday ways of working. As a result, SPARCK’s culture was consistently rated as the number one reason that people continued to work there, and why candidates were attracted to apply widow

 

Nat has led projects across all stages of the design lifecycle, from research and discovery through to prototyping and development, with a range of clients including Insights, Amnesty International, Vocalink (of MasterCard), DVSA, Fidelity, HSBC, ITV and Pizza Hut.

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